LinkedIn’s advertising business (owned by Microsoft) is making remarkable inroads into the social media landscape, outpacing the growth of midsize platforms like Snapchat and Pinterest. According to WARC Media forecasts, LinkedIn’s advertising revenue will reach $8.2 billion this year (+ 18% increase).
LinkedIn’s expected 2025 revenue of $8.2 billion puts it above Snapchat ($6 billion), Pinterest ($4.2 billion) and Reddit ($2.2 billion) in advertising revenue, WARC reports .
This growth is driven by several strategic initiatives:
GenAI Boost: Companies developing generative AI products allocate 12% of their total digital advertising budget to LinkedIn, compared to an average of 3% across all industries.
B2B and Video: The focus on B2B creators, short video formats and expansion into Connected TV (CTV) campaigns is paying off.
Largest Advertisers: Business and Industrial leads with the most ad spend on LinkedIn, followed by Technology & Electronics, and Government & Nonprofit.
WARC expects LinkedIn advertising revenue to grow further to $9.6 billion in 2026 and $11.3 billion by 2027.
While LinkedIn reaches approximately 350 million users per month, the quality of engagement is high. Research by GWI shows that users primarily use the platform to look for jobs (9.4%) and to follow companies (7.3%).
LinkedIn ads are also viewed more positively. In the US, its largest market, LinkedIn ads perform well in terms of ad equity, indicating high consumer trust. Among users with full-time jobs, 6.4% have made a purchase or researched a product after seeing a LinkedIn ad.
LinkedIn ads are also viewed more positively. In the US, its largest market, LinkedIn ads perform well in terms of ad equity, indicating high consumer trust. Among users employed full time, 6.4% have made a purchase or researched a product after seeing ads on LinkedIn.
With a 12% year-on-year growth in short-form video, the platform is focusing on emotional and short-form content, leading to higher completion rates among LinkedIn users.
