Agora has announced that its real-time voice and video technologies are powering RealFrnd, India’s trending social and friendship app focused on meaningful audio, video, and community-based interactions. With Agora’s low-latency Voice and Video SDKs, RealFrnd is delivering seamless real-time experiences with faster connection times, fewer call disruptions, and reliable scalability while supporting more than 800,000 monthly active users.
The Problem
High-quality RTC to support millions of interactions
As the community continued to grow, delivering consistent, high-quality real-time engagement became essential to preserving the overall user experience. The RealFrnd team needed audio and video interactions to connect instantly and feel natural, with the reliability, speed, and quality required to support uninterrupted conversations at scale. At the same time, RealFrnd faced the challenge of serving thousands of users without compromising performance, while also moving beyond text to create a more personal, human experience. They wanted infrastructure that could support trust, seamless connectivity, and product growth without the added complexity of building and maintaining everything in-house.
The Solution
Global infrastructure for seamless real-time experiences
To support RealFrnd’s growing user base, the team needed a scalable and reliable real-time engagement solution that could deliver seamless audio and video experiences across diverse network conditions. After evaluating multiple providers, they selected Agora for its low latency, call stability, global infrastructure, and ease of integration.
With Agora’s Voice and Video SDKs, the platform enabled instant, high-quality interactions with faster connection times and significantly fewer call drops or interruptions. This created smoother, more natural conversations that strengthened user trust and engagement. Agora’s reliable infrastructure also enabled the team to confidently manage peak traffic without compromising performance, while cloud recording capabilities supported compliance, quality monitoring, and operational insights. By reducing the complexity of managing real-time infrastructure internally, Agora helped the team focus on product innovation and continued growth.
Results and ROI
Delivering smoother, more personal real-time interactions
Since integrating Agora, RealFrnd has seen measurable improvements across key engagement metrics, including higher call success and completion rates, longer average session durations, and increased repeat usage. The smoother, more reliable experience has made interactions feel more personal, seamless, and truly real-time, directly improving user satisfaction, retention, and overall revenue growth.
Agora has also helped RealFrnd build a trusted, high-quality consultation experience at scale. By partnering with a globally recognized real-time engagement platform, RealFrnd has strengthened both user confidence and brand credibility while staying focused on delivering more accessible and meaningful interactions.
Going forward, the RealFrnd product roadmap is focused on making the experience more interactive, intelligent, and instantly accessible. The team is currently exploring AI-powered chat to provide prompt, real-time responses, along with conversational AI capabilities through Agora to create more dynamic and engaging user interactions.
“With RealFrnd’s rapid growth, Agora gave us the reliability and scalability needed to deliver seamless real-time voice and video experiences at scale. Agora helped us deliver a more reliable real-time experience, driving higher engagement, longer sessions, increased repeat usage, and stronger revenue growth,” said Shashi Kant, Head of Engineering at RealFrnd.
“Meaningful social experiences depend on seamless real-time interactions. We are proud to support RealFrnd’s growth with reliable, low-latency voice and video infrastructure that enables high-quality user experiences at scale,” said Tony Zhao, CEO and Co-founder of Agora.
