Technology company Bosch will invest more than 2.5 billion euros in the application and development of artificial intelligence (AI) by the end of 2027. This investment underscores Bosch’s vision of AI as a key innovation and growth driver for its products and services.
According to Stefan Hartung, chairman of the Bosch board of management, “the breakthroughs in AI make it possible to open up completely new chapters in technology, accelerate the development of innovations.”
Bosch was an early adopter of AI, bringing it together with in-depth industrial knowledge and thus gaining a clear competitive advantage. In the past five years, the company has filed more than 1,500 patent applications for inventions in the field of AI – making it one of the leading applicants in Europe.
One area where Bosch wants to utilize the advantages of AI is in assisted and automated driving. Bosch expects its sales of software, sensor technology, high-performance computers, and network components to double by the mid-2030s to well over 10 billion euros. Bosch uses AI in automated driving, for example for visualizing the vehicle’s surroundings and for route planning. Thanks to AI, the vehicle thinks ahead, anticipates how other road users will behave.
In addition to vehicle safety, AI also helps significantly shorten development times for new products. For example, Bosch can draw on a unique database of vehicle sensor data to feed a generative AI solution – and thus train systems much faster and more efficiently. This could pave the way for even more reliable driving assistants and automated driving functions in the future.
