SAP and Google Cloud Support Marketing with Agentic AI
SAP and Google Cloud have announced a new partnership that will help marketers put AI agents to work at scale.…
Tag: SAP
SAP Acquires Master Data Management Company Reltio
SAP has announced the acquisition of Reltio, a leading master data management (MDM) software provider, to help customers make their…
SAP Rebrands Emarsys solution as SAP Engagement Cloud
SAP SE has announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud reflecting SAP’s strategy to…
SAP Unveils AI-Enhanced Retail Innovations at NRF 2026
SAP has announced a new generation of AI-enhanced retail innovations at NRF 2026, organized by the National Retail Federation (NFR)…
93% Indian Businesses Expect Positive Returns on AI Investments in Three Years
According to the findings of a new AI adoption study by SAP, 93% of Indian organizations expect positive returns on their AI…
SAP and Snowflake Collaborate To Integrate Cloud Offerings
Snowflake and SAP have announced a new collaboration to enable organizations to seamlessly leverage Snowflake’s AI Data Cloud and SAP Business…
SAP Research Reveals AI to Deliver a 31% ROI
Artificial intelligence is increasingly delivering tangible business value for global businesses. That is the headline finding of a new study…
SAP Considering Making Multi-Billion Dollar Bid for BlackLine
In June, German software company SAP made a bid for the American software company BlackLine, which specializes in financial automation.…
SAP to Acquire SmartRecruiters to Bolster HR Portfolio
SAP and SmartRecruiters have announced that SAP has entered into an agreement to acquire SmartRecruiters, a leading talent acquisition (TA)…
Infosys and SAP Open Innovation Lab in Germany
Infosys has announced the launch of the Infosys Enterprise Innovation Lab for SAP Solutions at Infosys’ premises in Düsseldorf, Germany. As…