Infosys and Adobe have announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster and Adobe to unify customer experience at scale, personalize content to enable business growth while also streamlining workflows for efficiency.
Infosys Aster is a set of AI-amplified marketing services, solutions and platforms that helps enterprises transform marketing into effective customer-champions and growth-partners. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalized, data-driven customer journeys across every touchpoint – combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth.
Infosys CMO Radar 2024 revealed that AI-fluent CMOs are becoming a transformative force in business with 62 percent see their influence growing over broader corporate decisions. Together, Infosys and Adobe will orchestrate enterprise-grade marketing solutions, amplified by AI, that enables CMOs to:
Deliver Unified Experiences at Scale. Marketers can deliver unified brand experiences, across channels, touchpoints, and personas, that are timely, relevant, and engaging regardless of scale. Adobe’s Real-Time CDP and GenStudio enable effective content creation, segmentation, and experience delivery.
Personalize Content to Catalyze Growth. Launching hyper-targeted personalized campaigns across markets and segments with localized, scalable content strategies will be easier.
Streamline Workflows for Efficiency. The integrated solution brings autonomous agents to plan, execute and optimize marketing tasks and workflows.
“AI, for marketing, has very quickly evolved from productivity- and creativity-amplifier to a true navigator for marketers. CMOs know that AI can be their partner in propelling business growth while helping them navigate the complexities of scaling deeply personalized content and simultaneously unifying the brand experience,” said Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys. “This joint offering is integral to the customer experience personalization approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they’ve always aspired to.”
Infosys Aster AI-amplified marketing suite and Adobe solutions uniquely enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences, and marketing. The integrated solution leads the way with a ‘responsible by design’ approach to AI practices that strengthen brand integrity and foster trust with customers.
“In an attention-based economy where consumers and businesses are inundated with content across every channel, impactful creative personalized at scale is what will enable marketers to break through,” said Anil Chakravarthy, President, Digital Experience Business, Adobe. “Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.”
