“Artificial intelligence is rapidly reshaping logistics, evolving from a niche innovation to a core driver of operational excellence,” says Grégory Goba-Blé, MOVIN Express, Head for UPS in India. He, in an interaction with Enterprise Times, says MOVIN, MOVIN, a logistics brand launched as a joint venture between UPS and InterGlobe Enterprises, is at the forefront of this shift, deploying AI across its logistics network to enhance efficiency, elevate customer experience, and future-proof its services.
Enterprise Times: Three years since MOVIN’s inception — what have been the most defining moments in this journey so far?
Grégory Goba-Blé: MOVIN was launched to meet the growing demand for agile and reliable B2B express logistics in India. Over the past three years, we’ve built a scalable network serving over 2600+customers across 37 cities and 2800+pin codes. Our infrastructure includes 16 air and ground hubs and over 2 lakh sq. ft. of operational space, enabling day-definite services that support faster, more predictable delivery for businesses. With this remarkable journey, we have been instrumental in demonstrating our commitment to the environment, we’ve integrated sustainability into our operations with electric vehicle deployments in major metros. Our recognition at the Best Brand 2024′ in the start-up category at ET NOW Best Brands Conclave 2024 reflects our commitment to customer-led innovation and operational excellence.
Enterprise Times: How has the partnership between UPS and InterGlobe shaped MOVIN’s operational philosophy and customer experience?
Grégory Goba-Blé: The partnership between UPS and InterGlobe is the driving force behind MOVIN’s operational philosophy and customer experience. Built on a shared vision to transform B2B logistics in India, the collaboration combines UPS’s global logistics expertise with InterGlobe’s deep understanding of the local market to deliver speed, reliability and predictability at scale. This strategic partnership enables seamless integration of air and ground logistics networks, facilitating efficient and reliable movement of goods across critical commercial corridors. we aim to strengthen India’s supply chain ecosystem, with a enhanced connectivity, advanced technology platforms, and consistently responsive operations. Together, this partnership is establishing MOVIN as a purpose-driven, performance-oriented brand that supports India’s accelerating economy and connects domestic enterprises to global trade opportunities.
Enterprise Times: With India’s logistics sector evolving rapidly, what trends do you believe will redefine B2B express logistics in the next five years?
Grégory Goba-Blé: India’s logistics sector is entering a phase of strategic reinvention, driven by AI-powered intelligence, digital platforms, and rising customer expectations. In the coming years, B2B express logistics will be shaped by predictive supply chains, machine learning–driven decision-making, and integrated systems that improve speed, precision, and adaptability. AI will play a pivotal role in dynamic routing, demand forecasting, and exception management, while sustainability imperatives push the industry toward greener, more responsible operations. The convergence of these trends, paired with an unwavering focus on seamless customer experiences and real-time visibility, will redefine how businesses connect and grow, both domestically and globally.
At MOVIN we have recognized the need for skilled workers to drive growth and innovation in the industry. To address the skills gap, we offer training and certification programs, on-the-job training, apprenticeships, and continuing education opportunities. These initiatives help our partners ,employees and customers gain practical experience, acquire new skills, and stay up-to-date with industry trends. We have a series of training modules for our partners, Customer service team, and employees. At MOVIN our focus is on tech enablement, with our OJTs and soft skill enhancement on all our LMS platforms. Our focus is on building a complete ecosystem for ease of operations. By developing a skilled workforce, MOVIN is better equipped to meet the demands of a rapidly growing industry
Enterprise Times: How does MOVIN differentiate itself in a competitive market where speed, reliability, and tech integration are becoming standard expectations?
Grégory Goba-Blé: In an increasingly dynamic and digitally driven logistics landscape, MOVIN’s commitment to day-definite deliveries reflects its strategic focus on precision, speed, and reliability—the core attributes that define competitive advantage in express logistics. As customer expectations evolve toward real-time responsiveness and platform-based engagement, digital transformation is no longer optional; it is foundational. MOVIN is actively leveraging intelligent automation, integrated tracking systems, and data-led operations to deliver predictable outcomes and full shipment visibility. This tech-enabled approach not only enhances service quality but also empowers businesses to optimize their supply chains, respond swiftly to market shifts, and scale with confidence in a fast-paced economy.
Enterprise Times: What strategic priorities will drive MOVIN’s next phase of growth — are we looking at deeper tech adoption, wider geographic reach, or new service verticals?
Grégory Goba-Blé: MOVIN’s next phase of growth will be anchored by a bold, tech-forward strategy and an expansion into high-impact service verticals—with healthcare emerging as a key focus sector. As India’s logistics landscape accelerates toward intelligent transformation, MOVIN is doubling down on strategic priorities that blend innovation, reach, and reliability.
MOVIN plans to invest heavily in technology in the coming years, as our systems and processes are built to be agile and drive efficiency; thereby enhancing the customer experience throughout the shipment journey. Data-driven, dynamic, and Intelligent logistics systems will solve those issues as it improves route optimization. We are committed to using the best-in-class technology available for our day-definite delivery of shipments with speed, precision, and reliability. The use of technology & analytics is pivotal to our operating model, and we will continue making investments in this area to enhance our customer experience.
How is MOVIN preparing to support India’s ambition of becoming a 5 trillion dollar economy, especially in enabling MSMEs and cross border trade?
Grégory Goba-Blé: India’s journey toward becoming a 5 trillion dollar economy depends heavily on the capacity and efficiency of its logistics sector, especially in empowering MSMEs, which are the backbone of our economy. At MOVIN, we are committed to providing MSMEs with reliable, nationwide express logistics services, giving them the confidence to scale beyond regional boundaries. Through our partnership with UPS, we are also facilitating easier and more effective cross border trade, helping businesses tap into global markets. Our tech led infrastructure ensures faster turnaround times, greater visibility, and cost efficiency, all critical to supporting both domestic growth and international competitiveness.
MOVIN emphasizes a people centric and performance driven culture — how does this translate into innovation and customer satisfaction on the ground?
Grégory Goba-Blé: Our people-first, performance-driven culture translates into innovation that’s immediate and customer-focused. The teams take ownership, respond with urgency, and collaborate to solve challenges on the ground. We invest in continuous development and align individual goals with business outcomes, ensuring our frontline is not only operationally strong but intensely customer-oriented.
MOVIN is creating new standards in the industry, aligned with the National Logistics Policy as proposed by the Government of India. MOVIN has carved a niche in the industry with reliability and transparency in its operations. MOVIN is committed to high-performance culture leading to excellence & quality. The core of our operations is based on 4 pillars comprising People, Partners, Technology and Excellence. We follow the finest worldwide practices, paving the road for the future of logistics and we will continue to build industry practices that enable us to deliver lean and agile service to businesses across India.
AI is reshaping logistics, from demand forecasting to route optimization. How is MOVIN leveraging AI to enhance operational efficiency, customer experience, and future proof its services?
Grégory Goba-Blé: Artificial intelligence is rapidly reshaping logistics, evolving from a niche innovation to a core driver of operational excellence. As seen across the industry, companies are leveraging AI to reduce costs, improve accuracy, and respond faster to market demands. MOVIN is at the forefront of this shift, deploying AI across its logistics network to enhance efficiency, elevate customer experience, and future-proof its services. AI enables dynamic route optimization, cutting delivery times and operational expenses. Predictive analytics support smarter demand forecasting and resource planning, while AI-powered automation improves speed and precision in warehouse operations. On the customer side, AI delivers real-time visibility, accurate ETAs, and proactive issue resolution—creating a responsive, scalable logistics model built for tomorrow’s needs.
