The Unique Identification Authority of India (UIDAI) has unveiled a people-friendly mascot dubbed Udai to simplify communication for public understanding of Aadhaar services.
The mascot, selected from various entries received through a national design and name competition on the MyGov platform, will simplify communication of Aadhaar services – whether it is about updates, authentication, offline verification, selective sharing of information, new technology adoption and responsible usage.
UIDAI Chairman Neelkanth Mishra unveiled the mascot and felicitated the winners at a UIDAI function in Thiruvananthapuram.
The launch of the mascot marks another step in UIDAI’s ongoing efforts to make Aadhaar communication simpler, more inclusive, and more relatable for over a billion residents of India, said Neelkanth Mishra.
Bhuvnesh Kumar, CEO, UIDAI said that by inviting people for designing and naming this mascot through an open national competition, UIDAI reaffirmed a core principle of Aadhaar: participation builds trust and acceptance. The overwhelming response demonstrated how deeply people connect with Aadhaar as a public good.
UIDAI received 875 entries from across the country.
Arun Gokul from Thrissur, Kerala, bagged the first prize in the mascot design competition. Idris Dawaiwala of Pune, Maharashtra, and Krishna Sharma from Ghazipur in Uttar Pradesh were the second and third prize winners, respectively.
Riya Jain of Bhopal won the first prize in the mascot name competition, followed by Idris Dawaiwala of Pune and Maharaj Saran Chellapilla of Hyderabad in second and third position, respectively.
