World Backup Day 2024 – Insights from Veeam’s Sandeep Bhambure

World Backup Day is an annual event celebrated by the software and technology industry on March 31st to remind stakeholders of the significance of backing up data to prevent data loss.

Since the launch of the first World Backup Day in 2011, the techniques and technologies that make backups possible have continued to evolve. Added to this, attention to backups has increased enormously in recent years.

Here is what Sandeep Bhambure, Vice President and Managing Director, India & SAARC, Veeam Software, has to say on World Backup Day.

“In an era where cyber-attacks and data breaches are rampant, safeguarding personal and organization’s data has become paramount. The Data Protection Trends Report 2024 underscores the urgency for enterprises to bolster their cyber resilience, as cyber-attacks remain the chief cause of business disruptions. A staggering 92% of organizations are committed to increasing their data protection spend this year. Moreover, the survey underscores an increased focus on backup spending, with 88% of organizations expressing a strong inclination towards employing Backup as-a-Service (BaaS) or Disaster Recovery as-a-Service (DRaaS) for at least some of their production servers. The prevalent nature of these threats accentuates the criticality of robust data protection and backup strategies for both individuals and enterprises alike.”

He added, “As we mark World Backup Day, it’s crucial to reflect on the evolving landscape of data protection and ransomware recovery. At Veeam, we believe that backup is not only an organizations last line of defense but also the BEST line of defense. We understand that when primary data and backups are encrypted or destroyed during an attack, it is difficult to recover. Veeam is a staunch proponent of “3-2-1-1-0” rule as it provides a comprehensive approach to data protection, helping with data redundancy, ensuring data recovery, and resilience in the face of potential data loss scenarios. Implementing the 3-2-1-1-0 data backup strategy isn’t just a best practice; it’s an absolute necessity.”

Leave a Reply

Your email address will not be published. Required fields are marked *