Axis My India Appoints Prateek Dubey as COO

Consumer intelligence company Axis My India has appointed Prateek Dubey as its Chief Operating Officer (COO), effective 1st February 2024. Under a full-time secondment from Google India, Dubey will play an instrumental role in spearheading and setting in motion the company’s crucial strategic initiative, a revolutionary People Empowerment Platform (PEP) – ‘a’ App and its pan-India rollout campaign. 

Concurrently, Dubey will also support in enhancing talent and performance quotient for Axis My India by supporting the hiring of C-suite positions and setting up key performance indicators (KPIs) to enhance business performance. Additionally, he will also be actively involved in business development initiatives by identifying various partnership opportunities.

Commenting on the appointment, Pradeep Gupta, Chairman and Managing Director, Axis My India said, “We are thrilled to welcome Prateek Dubey to Axis My India. With his extensive background, Prateek brings a proficient understanding and skillset in building businesses on top of tech platforms. He also displays significantly effective strategic thinking and execution capabilities. We are confident that his exceptional expertise and unparalleled proficiency in the tech industry will be helpful in accelerating our People Empowerment Platform (PEP) – ‘a’ App to reach billions of citizens across India.”

With over 15 years of rich experience in the ad tech industry from both supply and demand sides. Mr. Prateek Dubey was the Head of Google Marketing Platform at Google India starting from its early days. Previously he has also worked at various ad tech companies like Near and Komli media. In his personal capacity, Prateek actively researches assistive technologies for people facing severe and sudden disability from diseases like ALS/MND.

“I am excited to join Axis My India as a secondee from Google India. It’s rare to find opportunities where your personal values and experiences overlap deeply with an organization’s mission therefore, I feel fortunate to be working with the Axis My India team. While AI & technology are great enablers, they need a sound economic flywheel to really deliver value to users at scale. I hope to channel my experiences and skillsets in these areas to contribute to Axis My India’s mission.”, said Prateek Dubey, Chief Operating Officer, Axis My India (under full-time secondment from Google India).

Established in 1998, Axis My India is committed to resolve problems of every Indian household. With this vision, the company is building the ‘a’ App, the one-of-its-kind People Empowerment Platform designed to empower citizens with authentic information and viable solutions to meet their daily needs. This innovative phygital model and two-way communication platform uses Google’s Generative AI & Cloud technologies to recommend personalized information based on user details for Government social welfare schemes, employment opportunities, healthcare benefits, agriculture, and other basic day-to-day amenities. Axis My India’s massive scale and expertise offers an unprecedented opportunity to bring information equity between rural and urban India through this platform.

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