Datadog Appoints Sara Varni as Chief Marketing Officer

Datadog has announced that Sara Varni is joining as Chief Marketing Officer (CMO), effective immediately. Varni brings more than 15 years of marketing experience centered around enterprise software products—including leadership positions at Attentive, Twilio and Salesforce—to her role at Datadog.

“Sara has a wealth of experience in building and maintaining high-performing teams that market to developers and executive-level personas alike. She brings a strong focus on product engineering and technology from her previous roles,” said Amit Agarwal, President at Datadog. “Sara’s leadership will be essential as we continue to leverage customer feedback to build products and bring them to market.”

“There’s never been a better time to join Datadog as the company continues to launch market-leading products that meet developers where they are,” said Varni. “From security observability to generative AI capabilities, I am excited to usher Datadog into this next phase of growth while doubling down on what’s made the company so successful to date.”

Varni was most recently CMO at Attentive. Prior to Attentive, she was CMO at Twilio where she grew the marketing function and helped scale annual company revenue as part of the leadership team. Before joining Twilio, Varni held multiple senior marketing roles at Salesforce. She holds a BS in Business Administration from Bucknell University and an MBA from The Anderson School of Management at UCLA.

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