Proofpoint Announces New Service Preventing Email Data Loss Through AI

Proofpoint has announced the general availability of Adaptive Email Data Loss Prevention (DLP) to automatically detect and prevent accidental and intentional data loss over email before it becomes a costly mistake for organizations. Combining Proofpoint’s threat and data loss protection technology and intelligence with Tessian’s AI-powered behavioral and dynamic detection provides organizations with the most comprehensive defense available against human layer risks.

Data loss over email is a widespread yet preventable problem; 71% of IT professionals attribute the main cause of data loss at their organization to careless employees, attaching the wrong files in an email, emailing sensitive data to a personal account, or sending emails to the wrong recipient. ​In fact, misdirected email is one of the simplest and most significant sources of data loss – about one-third of employees send emails to the wrong recipient each year. A misdirected email containing employee or customer data can potentially trigger a significant fine under privacy frameworks like CCPA and GDPR.

Stopping Email Blunders Before They Happen
Adaptive Email DLP uses behavioral AI to automatically detect, prevent and mitigate accidental and intentional data loss in real time over email, preventing breaches that are difficult to stop with traditional pre-defined DLP rules. Adaptive Email DLP stops data breaches over email by:

  • Understanding typical employee behavior by analyzing hundreds of data points on every email and its attachments through relationship graphs, deep content inspection and behavioral AI.
  • Protecting organizations’ sensitive data when the wrong recipient is auto-filled or employees share the wrong attachment.
  • Providing in-the-moment coaching to help users correct their mistakes and prevent sensitive data loss incidents.

“Data doesn’t lose itself – people lose it, careless employees mishandle it, malicious users walk out the door with it, and compromised accounts are hijacked to steal it,” said Ryan Kalember, chief strategy officer at Proofpoint. “Rules-based DLP systems are a critical part of every company’s security program, but they can only catch pre-defined risks, making them blind to many data loss incidents. Adaptive Email DLP takes a behavioral AI-based approach to catch what rules-based DLP systems miss and help organizations reduce human risk.”

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