The World Economic Forum (WEF) is investing heavily in artificial intelligence at its annual meeting in Davos this year. In partnership with Salesforce, it launched “EVA,” an advanced AI assistant designed to support over 3,000 world leaders with complex decision-making and logistics.
Salesforce has announced the activation of the World Economic Forum’s institutional knowledge powered by Agentforce 360 to support over 3,000 of the world’s most influential leaders at the 2026 World Economic Forum Annual Meeting. The Forum has launched a new proactive, high-precision concierge app, “EVA,” built on the Agentforce 360 Platform, Salesforce’s agentic platform. EVA will empower attendees to move beyond traditional information access, with an AI agent that doesn’t just answer questions, but can reason, prioritize, and act on a leader’s behalf at the 2026 Annual Meeting.
The 56th Annual Meeting, taking place from January 19th to 23rd in Davos, Switzerland, is the largest in the organization’s history.
With over 450 high-impact sessions and thousands of specialized interactions, the gap between available insight and the speed and ability to take action can be wide. By reasoning within the context of more than a decade of the World Economic Forum’s institutional data, EVA acts as a force multiplier for attendees. It moves beyond chatbots and traditional FAQs, serving as a unified interface to help leaders navigate the physical event space, manage personal agendas, and facilitate networking.
Moving beyond chatbots and traditional FAQs, the EVA assistant can reason independently and act on the user’s instructions. The app acts as an “agentic concierge” that just answers questions but also proactively performs tasks.
For example, the app can manage personal schedules, recommend relevant sessions, and generate comprehensive briefings for bilateral discussions in seconds based on the extensive WEF database.
“As we power the largest Davos ever, we’re excited for every attendee to experience what it means to have an AI agent working alongside them — and how Agentforce elevates what people and organizations can achieve,” said Marc Benioff, Chair and CEO of Salesforce. “EVA, powered by Agentforce 360, is far more than a chatbot. It’s an agentic concierge, grounded in trusted data, that helps leaders move faster, prepare better, and take action. This is the Agentic Enterprise coming to life.”
The Agentic Enterprise in Action
To reason and take action, the Agentforce 360 Platform pulls from Data 360, Salesforce’s hyperscale data engine, Agentforce Marketing, and the World Economic Forum’s event-specific knowledge articles to provide instant, contextual support. Data 360 hosts more than 500 custom objects from Salesforce CRM, forming Agentforce’s centralized knowledge base for resolving FAQs autonomously.
MuleSoft securely connects the Forum’s Salesforce CRM to their third-party finance, HR, travel, and operations systems.
Tableau transforms this data into actionable insights, tracking engagement, participation, and account activity across initiatives.
“We are deploying AI agents to support our staff in the event preparation, and to augment the experience for our participants,” said Børge Brende, President and CEO of the World Economic Forum. “We aren’t just optimising agendas; we are unlocking the full depth of the World Economic Forum’s institutional knowledge and putting it directly into the hands of every single attendee.”
The deployment of Agentforce 360 in Davos serves as a blueprint for the so-called “Agentic Enterprise,” where AI agents take over routine tasks, freeing up human resources for strategic issues.
Looking ahead, the Forum plans to scale Agentforce 360 to other processes, such as membership registration and case management.
